Psychology & Psychiatry

How words get an emotional meaning

Many objects and people can convey an emotional meaning. A pair of wool socks, for example, has an emotional value if it was the last thing the grandmother knitted before her death. The same applies to words. The name of ...

Psychology & Psychiatry

How advertisers seduce our subconscious

In 1957 Vance Packard's book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, were able to increase sales of ice cream and Coke. The experiment he cited ...

Neuroscience

Fear factor: Study shows brain's response to scary stimuli

(Medical Xpress)—Driving through his hometown, a war veteran with post-traumatic stress disorder may see roadside debris and feel afraid, believing it to be a bomb. He's ignoring his safe, familiar surroundings and only ...

Neuroscience

Understanding the chemical mechanism behind antidepressants

(Medical Xpress)—Millions of Americans take antidepressants such as Prozac, Effexor, and Paxil, but the explanations for how they work never satisfied René Hen, a professor of psychiatry, neuroscience and pharmacology.