Psychology & Psychiatry

How radio supports older adults' well-being

It may be a technology developed in the 19th century, but James Cook University researchers have found radio still offers a surprising range and depth of experience to listeners today.

Health

How commercial actors influence and impact health and society

Commercial actors can contribute positively to health and society, and many do, providing essential products and services. However, some of these actors are escalating avoidable levels of ill health, damage to the planet, ...

Health

The world is hooked on junk food: How big companies pull it off

It is almost impossible nowadays to listen to the radio, watch TV or scroll through social media without being exposed to an advertisement telling us that all we need for a little happiness and love is a sugary drink or a ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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